What is on page seo and off page seo

What is on-page seo and off-page seo

I want to share with you is looking at on-page SEO and off page SEO what the difference is and what are some of the key elements to focus on now keep in mind there's a lot of elements when it comes to on-page and off-page SEO so we won't be covering every single nitty gritty in detail but as you continue to go through some of the videos that I have on my website you'll definitely be able to learn many more things that are on page or off page search engine optimization that'll help grow your business get it ranked higher and in the end increase your sales and customers so in this video I want to really hone in and focus on on-page SEO and off page SEO what the difference is and just some of the key important factors so let's take a quick look alright so if we take a look at the on-page and then we also look at the off page the primary difference between these two variations for optimizing your website is that on-page is really related to what's on your website okay so it's everything related that goes on within your own website you typically have most of the control when you're doing things that are on page off page in fact though has things to do with things that are not in your website so it could be like link building it could be other elements but they help get your page ranked higher or build your brand or build your credibility so in either case off page is these external things that you're doing in order to help your website but on-page is what you can actually directly control on your website itself so as we take a look at some of these elements and I'll show you some real examples here in a minute but when we look at on-page SEO there's a few different kinds of things that you can focus on obviously this isn't the full list but one of those things is of course the content when you look at the content there's a variety of factors that go along with the content so you can look at for example the quality of the content whether you're just trying to do content for the search engines or you actually have real in-depth high quality content that's in detail it could also be in things like the keywords so if you have good keywords that are targeted specifically for let's just say the search things that people are doing then again that content is going to be ranked higher because it includes the keywords that people are searching for also it might be things like how fresh your content is are you updating content periodically so again this just is the frequency of things every time that that spider or robot comes to your website are they seeing fresh or new content or is it pretty much the same thing so those are all good things that'll help you know your on-page factors and this is just based on content alone but of course there's other factors so if you look at the titles the titles that you use on your a search engine optimized title so the SEO title in the title tag that you use also how is that you know how is it written is it written well does it have the keywords are the keywords at the beginning of those titles or are they more at the end so again I'll show you some of those examples here in a minute also looking at the description okay so if you look for the description right under the websites as they get listed in search engines how are those written now not every time will the description be used but it's a helpful little guide to help the search engines continue to scan your website and see what it's all about then also alt tags or image alt tags so these things also help scan your images and things like that then you start getting into things like the URLs or the though it links the way that they are built right with the tags so if you have a link that's logo - design this all of a sudden gets you a little bit of a keyword there now you to stuff these kinds of things but it does help are they short are they long do they have keywords another thing that could happen is low time if your site loads very quickly this is handy but if it loads slowly then this could be a problem so another thing to consider so these are all just little things that will help rank your website higher due to search engines I would say if anything if you're looking to focus on any primary thing then content would be the key so focus on very good content update it quite often and look at your you know some basic title tags and that should get you know the 80/20 principle or ninety percent of what you need so if you're constantly producing good quality content this not only helps your visitors but it also helps the search engines so if you're thinking about writing for search engines remember search engines are trying to mimic and help the visitors so in essence if you're writing good quality content visitors will keep coming back then in the end you'll get ranked higher in search engines anyway so focus on content if you build good quality content high quality in-depth it's fresh you constantly update things you don't spam you don't stuff keywords you create nice titles you should be good these other factors and a bunch of other ones beyond this also are beneficial to help get you going and they do help your rankings but I would say if you're looking at the 80/20 rule you know as far as on-page goes those are the primary things to focus on now when you get into the off page factors there's a lot of things that go with off page as well now one of the main things is links so just like in grade school or high school the more people that know you the more popular you are and links the more websites that constantly link back to your website means the more popular you are so it builds credibility now sometimes this could be used as a you know it can be used in a very bad way in a back in the day when search engines first got started they used link and there was a lot of spammy links or there was just link farms that were being created and these things eventually the spiders and Google and all the search engines recognized that there were spammy links so those started to kind of count against you and word didn't really help you too much so it's not just about links it's also about the quality of links okay so just like here it's not just about but you know 5,000 pages of content with one paragraph on each page it's about you know having multiple paragraphs multiple pages of content the same thing here with links it's about quality website so the higher the value or the more popular the website that links back to you the more important it is that it's going to help you also this goes along with the text okay so the text that's linking back to you if everybody links back to you saying great logo design logo design company custom logo design then you know probably get ranked higher for logo design related keywords on the other hand if they're linking you for let's say print material then you'll probably get ranked really well for print related material so again those things are also important now you can kind of help this or somewhat skew it depending on your URL or your domain name but that's just another factor otherwise the name of your company could be beneficial to helping or building this link text out there's other factors that go along with building links and that is also the history or how long those links have been on there if they've been on there for a long time you know are they dot edu or Gov. websites which are usually more helpful or more credible so those things also help you out in terms of building your links also social networks now search engines are incorporating those how many social network links do you have that are pointing back to your website as well so all that helps build credibility and this can include you know forum postings like forums or discussions so all those things helped build the off Paige Factor you can get off page related things from even business cards so there's many more variations and these are just basically techniques and tactics but ultimately again if you're looking for off page concepts the primary thing to focus on off page is building high quality links that's what you want to focus on so if you're looking for on-page and off-page 4 on page focus on the content building a great quality content and 4 off page get more people to link back to you whether that's you know the techniques are endless some people do link exchanges other people just write guest post guest articles so there's a lot of various methods to getting links and that just comes with hard work but in essence that's what you want to do build high quality content for on-page related things build also links for the off page things of course all the additional things help just like with on-page but the main things are these kinds of two concepts to getting your website ranked higher within the search engines so if I take a quick look at some websites here just for tips on building an online business so here as I start looking you can see that some websites right away you can see here's the title right away it gives you the title that's the blue part the URL is this green part that you can see okay and usually the description is right under that URL so the description is just slightly right under there now not always do they use the description that you wrote within Google but they'll may take pieces and parts of it now when you start looking at writing your on-page content and you start looking at SEO you can see that the closer or the more important that you have the keyword let's just say we're searching for in this piece tips to building an online business and you can see a few moments later as you scroll down through these results here's five tips for building an online community for your business and this is from entrepreneur.com obviously it has more links it's more popular so it'll get ranked higher and again here is five tips but then later on you'll see here are tips and here are tips and then eight steps for building and then tips are over here in this link so obviously the closer that you have tips to the beginning so the closer you have tips to the beginning the more helpful it is now this isn't always the case because as you can see with one result over here it's fairly close but this result out ranked it for whatever reason but in general the closer you have the tips to the beginning the more important that word is whereas you compare it over here to this one where it's tips and tricks headquarters you can see tips is all the way at the end and then you get to another website and you see tips again at the beginning so in either case looking at those things you start evaluating websites this is just basically the the headline or the SEO title and then you also have the description now you can see here in the URL as well where we have some pages that also bold those tags or bold those page names so that's why it's important to kind of list or name or that page name as you're writing out your content so as we start looking at things and you start seeing some of these websites you'll slowly start browsing across some popular website so they'll just pick a random page here and just to get get things moving and here you'll see in duct tape marketing here here's the page you can see we have 10 tips to help you build an online successful business or brand so you can see it's getting ranked there's duct tape marketing you can see business right there is in that article it's not perfect in in the sense it's not ranked number one but we'll give you some idea maybe we can take apart some some on-page and off-page related things so here as we start looking at this page and you start evaluating it you can see right at the top this is a headline so this would be on-page SEO here also we have a picture so this picture if it has an alt tag let's just see if we inspect it right here you might be able to see if there's any tags related to that and you can usually look at the source but you'll see right here content and we'll see if they have it featured image so they don't have an alt tag but sometimes some images you can see right there it's empty the alt tag right there is empty but some images they have an alt tag to help discuss what the image is all about as you continue reading through this if I just do a ctrl F and I start searching for tips you can see there's another tip that comes up if I continue going down there's again links into tips and then if I search for let's just say business so you can see business there there's the word business is used throughout again these are all on-page related things for keywords as you look through the page so they use the word business fairly heavy and there's also if we look for online because we look for online if we continue to scroll up you can see there's online a few times but there's not a lot of online so again this is ranked really well more so because of maybe the value of the name itself the duct tape marketing just the value of that domain and the company so there's a lot of links potentially pointing back to it along with the content that matches up for the user and they've done a good content piece let's take a quick look at another one let's just see here if we go to social media examiner right here from an article from 2011 six tips for starting an online community if we go ahead and click this again you can see tips is at the beginning and online but it's not a business but it matches well because if I go through and I do again ctrl F and I just look for business they probably mentioned the word business quite a bit so let's just take a look and you see business business business there's business and highlights all of them look at this know your business look how many times they use the word business so this is one of the reasons even though the headline there is for starting an online community it's really going after a lot of business folks right so if we look for it you can see it uses about forty nine business related keywords so even in the comments so this again is that on page related concept look at this business business business so you can see how this really starts to play a huge role within search engines it's not the only factor but it gives you an idea good quality content that allows people to comment engage that's all on page the off page factor is if we just take a look at breaking down the off-page factors let's just see how many people are linking to social media examiner or how many people are linking to that page directly so what you need to do here is to take a look at building the links now links can be through social media it can be through just other websites it can be through YouTube this is going to compile from all sorts of sources so you can take either a tool or just natural popularity once you know your business pretty well and I know the SEO industry I know that social media examiner is pretty popular since they also do a lot of events you know and they do a lot of workshops and things like that in the marketing space so they are fairly popular and obviously since they are popular more people are going to link back to them but what you could do is if you search for things link checker tool so when you look for a link checker tool what you can do is look for a pub probably a backlink checker tool and you can find them and the reason I say do this rather than pointing you to one specific tool is because these tools will constantly change so if we go to moz.com and i go to social media examiner high-quality inbound link potential you can see it'll give you a quick little evaluation here about the domain Authority spam score page Authority root domains and how many links are actually linking to them a hundred and fourteen thousand links going into them which is a lot of a lot of links so as you can see this page is very popular and you can see it's coming in from a copy blogger from big websites Hub Spot SMI Co schedule I mean there are so many websites that are linking duct tape marketing that we even saw right here if I click it right here and we go to live streaming they probably will have social media you can see social media examiner this is another link right there which they get linked to which this is basically the off page marketing off page SEO that they're doing so you can see if they can get linked from other websites helps point them back to it and this is what off page SEO is ultimately all about so in order to really build up your search engine rankings you need off page and on page SEO you can really control the on page quite a bit the off page you can influence but it's very difficult to control it directly so it takes great quality content you know making networking connections building your reputation and just giving either incentives or encouraging people or just having a really killer website content application software or whatever it is in your industry that what makes people want to actually link back to you and that's where you can build that off page marketing so creating a both or a combination of both will really help build your rankings higher in the search engines and get them higher so continue to create content and continue to network and engage with other websites in your industry so that way you can build that off page marketing as well